How to use social media to build a business in the digital age
- October 28, 2021
Channel 5, the channel owned by Discovery Communications, has been in the news lately for its decision to pull its entire online video platform from YouTube and Amazon.com.
And in an exclusive interview with New York, Channel 5 CEO and co-founder, Ben Zorn, explains the advantages of a social media platform and why it’s important to build it in the first place.
Channel 5 launched a new online channel called Channel 5.com in April, and it will be available in the U.S. and Canada starting in the fall.
The site is available to all users of the channel, and can be used for videos, podcasts, and other content.
To launch a new channel, you have to register with a brand name, a unique identifier for your channel, a website address, and a Facebook profile.
Channel 5 also requires an additional 5,000 users in order to host videos, podcast and other shows.
“We really wanted to make sure that we were the first platform in the world that offered a dedicated, curated, and fully-supported YouTube channel,” Zorn told New York.
“The channel itself is not for profit.
The channel is for the community.”
To build a channel, Zorn said he decided to go for something called a “social media team,” because he believes that the channel should be able to attract fans from a wide range of audiences, from the general public to celebrities.
“The social media team is a little bit of a stretch,” he said.
“You want to attract a broader group than just a very dedicated group.
We need to reach that middle.
You can’t just have a dedicated audience.
There needs to be a range of people who are interested in the content and want to support it.”
To that end, Zarnow said he started by hiring a full-time social media manager, a member of the marketing team, and then added a dedicated social media editor.
This team will be responsible for the following:Creating the social media profile, which includes a YouTube channel, podcasts and other videos, as well as managing Facebook and Twitter accounts.
Working with the brand name on the channel’s home page, and building the brand’s presence on Facebook and other social media.
Creating the Facebook and Instagram accounts for the channel.
Providing the channel with marketing resources like social media ads and marketing materials.
Creating an Instagram account and providing the channel access to the channel on Instagram.
The social media management team will also be responsible on the business side for promoting the channel to subscribers and subscribers of the channels YouTube page.
“If you have an audience and a social network, you’re going to want to have a presence in those platforms,” Zarnov said.
“[With a channel] you want to reach as many people as possible.”
Channel 5 is also building an online presence for the brand and its content, which is a step in the right direction, Zernow said.
It also is using social media tools to grow its subscriber base, which will help the channel reach a larger audience.
“It’s important that we get the right kind of content in front of our viewers and the right people,” Zernowitz said.
The content on Channel 5 will be based on what the brand is doing on social media, and also on its current social and business partnerships with other media.
“Channel 5 has been a success because we were able to create the right type of content to get it to the right audience, and we’re excited to continue to expand our social and content platform.”
Channel five will be releasing a number of new shows and movies over the next several months.
Zorn says he’s looking forward to sharing new content on the site, and hopes to make the channel more than just the first channel in the channel history.
“I’m going to be looking forward,” Zhorn said.
“This channel will always be the first and most important channel in channel history, and that’s the kind of thing I want it to be.”
Read the original article on New York Mag.
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